UX/UI Work | Orlando Arias

Business Deals Platform

Played a key role in scaling the platform from 100,000 to 3 million registered users by leading user-centered design initiatives. Conducted in-depth user research to identify pain points and opportunities, driving the creation of new features that enhanced engagement and usability.

startup

Debt Assessment Tool

Worked on designing new features that would increase efficiency at this startup by increasing engagement and leads. These newly designed features yielded incredible results for the client.

b2b

Design System in Figma

This project involved influencing the client’s design culture and preparing the organization for the successful scaling of their design team. The work contributed to improvements in the product’s usability and accessibility, while also supporting the growth of the in-house designer through a mentorship dynamic.

Startup

Roadside Assistance Platform

As a Senior UX Designer, I focused on streamlining the roadside assistance experience by identifying and removing friction points in the service request flow. My approach centered on reducing cognitive load for users in high-stress situations through an intuitive interface. By optimizing and simplifying data entry, we significantly aimed to increase accuracy in pricing and ease of dispatching.

Selected Work

Business Deals Platform

Debt Assessment Tool

Design System in Figma

Roadside Assistance Platform